Tropical fruits, such as lichee, carambola, pineapple, are the raw materials for fruit wine producing in Kingsrich. At present, Kingsrich has built research and development relationship with South China University of Technology, Shenzhen University, South China University of Tropical Agriculture, etc. The full-juice fermentation has been nominated as Creative Technology Project of Guangdong Province and has been applied to produce Kingsrich Lichee Wine. The series products of this technique won the Gold Medal in China Wine & Spirits Competition 2003, the Gold Medal in Concours Mondial de Bruxelles 2004, and the Chinese Safe and Reliable Winery Brand.
Kingsrich is aware of the critical importance of professional talents introducing and cultivating. At present, Kingsrich has 185 employees. And among those, 2 have doctor degree, 8 are superior engineers, 60% have college degree.

Kingsrich regards that quality comes first. In order to stabilize the product quality, Kingsrich imported advanced producing and testing equipments to standardize the producing automatically and in control. So far, Kingsrich got ISO9001 Quality Management System Certificate, Metrological Assurance Certificate, Grade C in April 2006, and Chinese Industry Quality Safety Certificate in May 2005.

As a leading and high-tech agricultural enterprise in Guangdong Province, Kingsrich made great efforts to fulfill its achievements which have also been recognized by the society. During the development, Kingsrich received support from the government offices. Kingsrich will contribute to the industrialization of agriculture, the economic development, as well as people’s exquisite life.